The alloy market

Mom deserves real gold
Give her the gift that she will cherish for the next 15 years.
Shop for Mother's Day Gifts

New Arrivals

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2681.1_qzauwk 2681.2_ezxtvz
14K Orange Yellow Oval Citrine Swirl Motif Solitaire Ring
$503.76
$503.76
2690_1_jabdw9 2690_4_el7pua
18K Diamond Cut Starburst Eternity Stacking Band
$178.12
$178.12
2615.1_vuttd9 2615.2_diaxet
14K Figaro Chain Link Bracelet
$2,390.95
$2,390.95
2675.1_wzdhwd 2675.3_ntg4f7
14K Pink Tourmaline Ring with Trillion Side Stones & Geometric Cut Out Shoulders
$476.81
$476.81

Shop By Category

Rings
Rings
Earrings
Earrings
Necklaces
Necklaces
Bracelets
Bracelets
Charms & Pendants
Charms & Pendants
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily

How We Stack Up

What You Get
The Alloy Market
Traditional Retailers
Pay based on real gold value & not retail markup
Significantly better value vs traditional jewelry pricing
Access to one-of-a-kind resale pieces
Fully tested and verified materials
Supports the circular economy through Alloy's Double Pay program

Unlike traditional retailers who keep 100% of the profits for
themselves, we redistribute a portion of our profits back to our
community of sellers like yourself. It’s part of our mission to make the
gold market fairer.

Join the cycle, sell your unwanted jewelry with us and unlock your own Double Pay bonuses.

Jewelry priced on real value - not retail markup!

Why The Alloy Market

Jewelry priced by weight, not by whim.

Traditional jewelry pricing is driven by markup, not value. We price based on the gold, so you’re paying for what it is, not who sold it.

Shop the marketplace

Pay based on total weight and gold value, not retail markup

Traditional jewelry pricing can include markups of up to 700%. We use a transparent formula, so you’re paying for real value, not retail markups.

Verified and authenticated before it reaches you

Every item is rigorously tested using XRF technology to verify metal purity and karat weight before it leaves our vault.

One-of-a-kind pieces you won’t find in stores

Our inventory comes from individual collections, not factories — which means every piece is unique and won’t be available again once sold.

New, high-value pieces added daily

With new pieces added daily, there’s always a fresh opportunity to find high-value jewelry priced on real worth.

Real jewelry with real history, not mass-produced inventory

Every piece comes from a real person, not mass production, giving you access to jewelry with character, history, and real underlying value.

Shop by Karat

2638.3_hnzui2 2638.2_xbo6mn
10K Rope Chain
$348.47
$348.47
2614.1.5_nfpg0y 2614.2_bg3v9x
10K Sandblasted Finish Diamond Cut Pattern Bangle Bracelet
$613.82
$613.82
2562.1_xbxa3t 2562.2_pppv50
10K White Opal Vintage Ring
$194.39
$194.39
2511.1_l28mja 2511.2_nlubcr
10K Oval Blue Sapphire Diamond Halo Ring
$187.96
$187.96
2531.1_gutsvb 2531.4_t3knhs
10K Rectangular Malachite & Lapis Ring Band
$472.59
$472.59
10080.2_rv58k1 10080.4_mmtebg
10K White Gold Blue Topaz Drop Lariat Style Necklace
$702.66
$702.66
2681.1_qzauwk 2681.2_ezxtvz
14K Orange Yellow Oval Citrine Swirl Motif Solitaire Ring
$503.76
$503.76
2615.1_vuttd9 2615.2_diaxet
14K Figaro Chain Link Bracelet
$2,390.95
$2,390.95
2675.1_wzdhwd 2675.3_ntg4f7
14K Pink Tourmaline Ring with Trillion Side Stones & Geometric Cut Out Shoulders
$476.81
$476.81
2677_3_oasywv 2677_1_struvs
14K Celtic Knot Cut Out Ring Band
$374.97
$374.97
2630.1_ozcteb 2630.3_n9mpma
14K 3D Heart Charm Cluster Ring
$641.53
$641.53
2602.1_o6kksv 2602.4_ye8mai
14K Flat Circle Bracelet
$1,254.53
$1,254.53
2690_1_jabdw9 2690_4_el7pua
18K Diamond Cut Starburst Eternity Stacking Band
$178.12
$178.12
2634.1_shej8b 2634.2_lahzfb
18K Egyptian Ankh Pendant
$303.31
$303.31
2525.1_yrkmrj 2525.2_kvfu33
18K Triangle Shape Diamond Pave Stud Earrings
$197.38
$197.38
2593.2_pn2coi 2593.3_rpgnav
18K Classic Rope Chain Necklace
$3,577.17
$3,577.17
2524.2_kce2p8 2524.3_xnvdno
18K Wire Diamond Inside-Out Hoops Friction Post Backs
$975.39
$975.39
2574.1_j4rx9m 2574.4_ytcelx
18K Byzantine Chain Necklace
$3,232.03
$3,232.03

Updated daily, check again soon!

Buy with us - or sell to us

Sell your gold and jewelry to Alloy for industry-leading payouts based on real value, with a process designed to be simple, secure, and transparent.

Get a Free Appraisal Kit

Testimonials

Feels like the opposite of a jewelry store. No pressure, no crazy markups, just solid pieces at fair value.
Amanda K.
Had a few questions before buying and got a real response quickly. Made me feel confident going through with it.
Rachel O.
Wasn’t expecting much from secondhand jewelry, but this was different. The piece looked even better in person and arrived fast.
Jessica R.
Love that these pieces get a second life instead of being melted down. Makes the purchase feel more meaningful.
Tess A.
The pricing is what got me. Similar pieces at retail are way higher. This actually felt like buying at a fair value.
Michelle B.
Super smooth experience. Easy site, quick checkout, fast shipping. Everything showed up exactly as expected.
Anthony A.

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