Buy Second Hand Jewelry The Trusted Way
Discover real gold jewelry priced below retail.
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily
Sustainably Sourced
Fully Authenticated
Priced on Gold Value
No Retail Markups
New Arrivals Daily

How We Stack Up

What You Get
The Alloy Market
Traditional Retailers
Pay based on real gold value & not retail markup
Significantly better value vs traditional jewelry pricing
Access to one-of-a-kind resale pieces
Fully tested and verified materials
Supports the circular economy through Alloy's Double Pay program

Unlike traditional retailers who keep 100% of the profits for
themselves, we redistribute a portion of our profits back to our
community of sellers like yourself. It’s part of our mission to make the
gold market fairer.

Join the cycle, sell your unwanted jewelry with us and unlock your own Double Pay bonuses.

Why The Alloy Market

Jewelry priced by weight, not by whim.

Traditional jewelry pricing is driven by markup, not value. We price based on the gold, so you’re paying for what it is, not who sold it.

Shop the marketplace

Pay based on total weight and gold value, not retail markup

Traditional jewelry pricing can include markups of up to 700%. We use a transparent formula, so you’re paying for real value, not retail markups.

Verified and authenticated before it reaches you

Every item is rigorously tested using XRF technology to verify metal purity and karat weight before it leaves our vault.

One-of-a-kind pieces you won’t find in stores

Our inventory comes from individual collections, not factories — which means every piece is unique and won’t be available again once sold.

New, high-value pieces added daily

With new pieces added daily, there’s always a fresh opportunity to find high-value jewelry priced on real worth.

Real jewelry with real history, not mass-produced inventory

Every piece comes from a real person, not mass production, giving you access to jewelry with character, history, and real underlying value.

Shop by Karat

10196.1_hrmhza 10196.3_fs8iop
Regular price $235.33
Sale price $235.33 Regular price
10203.1_yiptjn 10203.5_gxxjwz
Regular price $2,301.61
Sale price $2,301.61 Regular price
10201.3_lj2kag 10201.4_ppv3ow
Regular price $2,355.31
Sale price $2,355.31 Regular price
10180.1_pz31nc 10180.2.5_hqcsvp
Regular price $53.39
Sale price $53.39 Regular price
10169.3_cvgste 10169.1_ufon2d
Regular price $40.73
Sale price $40.73 Regular price
2708.1_rqmg0b 2708.2_jribdm
Regular price $343.58
Sale price $343.58 Regular price
10129.1_smihpi 10129.2_fhzlfn
Regular price $252.31
Sale price $252.31 Regular price
10190.2_vkctt3 10190.1_py5dbf
Regular price $201.97
Sale price $201.97 Regular price
2418.1_wyjzz0 2418.2_zas7qj
Regular price $300.07
Sale price $300.07 Regular price
2695.2_yrvf63 2695.1.5_waaezp
Regular price $436.69
Sale price $436.69 Regular price
2694.4_h0awy8 2694.1_e1dfop
Regular price $245.89
Sale price $245.89 Regular price
2602.1_o6kksv 2602.4_ye8mai
Regular price $1,254.53
Sale price $1,254.53 Regular price
2738.1.5_ddd2ds 2738.2_kqa74u
Regular price $646.09
Sale price $646.09 Regular price
2790.1_m29qop 2790.2_rfaobh
Regular price $830.97
Sale price $830.97 Regular price
2789.1_gqjuke 2789.3_kpat83
Regular price $710.99
Sale price $710.99 Regular price
2280_2_vbpg6w 2280_3_ekjevy
Regular price $397.66
Sale price $397.66 Regular price
2254.1_vkdkpr 2254.2_zfvsti
Regular price $6,315.44
Sale price $6,315.44 Regular price
2690_1_jabdw9 2690_4_el7pua
Regular price $178.12
Sale price $178.12 Regular price
10192.2_rlhtbt 10192.3_ahgpkx
Regular price $286.93
Sale price $286.93 Regular price

Buy with us - or sell to us

Sell your gold and jewelry to Alloy for industry-leading payouts based on real value, with a process designed to be simple, secure, and transparent.

Testimonials

Feels like the opposite of a jewelry store. No pressure, no crazy markups, just solid pieces at fair value.
Amanda K.
Had a few questions before buying and got a real response quickly. Made me feel confident going through with it.
Rachel O.
Wasn’t expecting much from secondhand jewelry, but this was different. The piece looked even better in person and arrived fast.
Jessica R.
Love that these pieces get a second life instead of being melted down. Makes the purchase feel more meaningful.
Tess A.
The pricing is what got me. Similar pieces at retail are way higher. This actually felt like buying at a fair value.
Michelle B.
Super smooth experience. Easy site, quick checkout, fast shipping. Everything showed up exactly as expected.
Anthony A.